This article has been written by Kpopmap AI.While we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
In a groundbreaking collaboration that marks a first in its history, SM, led by CEOs Jang Cheol-Hyuk and Tak Young-Jun, has announced a partnership with Kakao’s gaming subsidiary, Kakao Games, spearheaded by CEO Han Sang-Woo. This partnership, revealed on April 16, 2024, aims to venture into the mobile gaming industry, leveraging the rich intellectual property of SM’s idol groups. The announcement follows a significant agreement signing ceremony held at SM’s Seongsu-dong headquarters in Seoul, attended by key representatives from both giants.
Dubbed ‘SM GAME STATION’ (a tentative title), the mobile game is set for a global release in the latter half of 2024. The game promises to offer an immersive experience, allowing users to step into the shoes of a manager for SM’s idol artists. With responsibilities ranging from fan management to photo shoots, the game is designed to mimic the real-world activities of managing top music artists. Kakao Games will lead the global publishing and service operations, while Metabora takes on game development, and SM provides the essential idol group IP.
‘SM GAME STATION’ plans to feature an array of mini-games that encompass various aspects of idol management including artist development, schedule management, music activities, artist promotion, photocard collection, and decorating top loaders. These elements aim to provide fans with a comprehensive and engaging digital collection mobile game experience.
Jang Cheol-Hyuk expressed his enthusiasm about offering SM fans diverse content consumption opportunities and hinted at future content mix initiatives within the Kakao Group. On the other hand, Han Sang-Woo of Kakao Games shared ambitions of combining their service and development capabilities with SM’s strong content power to deliver a new entertainment experience in the global digital content market.
This collaboration between SM and Kakao Games not only signifies a new era in entertainment but also serves as a promising venture into the untapped potential of merging K-pop culture with mobile gaming. Fans worldwide eagerly anticipate the release of ‘SM GAME STATION,’ expecting a unique blend of gaming and music management simulation. As developments continue, the excitement builds for what is poised to be a game-changer in both the entertainment and mobile gaming industries.
