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September Movie Star Brand Reputation Rankings Announced


The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from August 16 to September 16.

Jo Jung Suk topped this month’s list with a brand reputation index of 7,011,133, marking a 59.30 percent increase in his score since August. High-ranking phrases in his keyword analysis included “Pilot,” “A-List to Playlist,” and “The Land of Happiness,” while his highest-ranking related terms included “success,” “challenge,” and “release.” Jo Jung Suk’s positivity-negativity analysis also revealed a score of 86.91 percent positive reactions.

Um Tae Goo rose to second place with a brand reputation index of 6,640,667, marking a 90.15 percent increase in his score since last month.

Jung Hae In shot to third place after seeing a staggering 182.38 percent rise in his brand reputation index since August, bringing his total score to 5,858,262.

Cha Seung Won rocketed to fourth place after enjoying a whopping 381.66 percent increase in his brand reputation index, bringing his total score to 4,419,305 for September.

Finally, Go Youn Jung rounded out the top five with a brand reputation index of 4,204,077, marking a 32.42 percent rise in her score since August.

Check out the top 30 for this month below!

  1. Jo Jung Suk
  2. Um Tae Goo
  3. Jung Hae In
  4. Cha Seung Won
  5. Go Youn Jung
  6. Ma Dong Seok
  7. Han Ji Min
  8. Lee Seo Jin
  9. Lee Jung Jae
  10. Hwang Jung Min
  11. Jung So Min
  12. Park Seo Joon
  13. Byun Yo Han
  14. Yum Jung Ah
  15. Lee Byung Hun
  16. Go Min Si
  17. Lee Je Hoon
  18. Park Ji Hwan
  19. Son Suk Ku
  20. Kim Hye Soo
  21. Lee Jung Eun
  22. Kim Myung Min
  23. Park Hae Jin
  24. Yoon Kye Sang
  25. Choi Woo Shik
  26. Park Sung Woong
  27. Ha Jung Woo
  28. Seo In Guk
  29. Chun Woo Hee
  30. Gong Yoo

Watch Jo Jung Suk in his film “Hit-and-Run Squad” with subtitles on Viki below:

Watch Now

Or check out Um Tae Goo’s recent drama “My Sweet Mobster” below!

Watch Now

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