This article has been written by Kpopmap AI.While we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
Despite the executive conflict between Adore and its parent label Adore under HYBE, fans are focusing on the comeback of girl group NewJeans, owned by Adore. A HYBE official recently stated that NewJeans’ comeback plans are proceeding as scheduled, receiving significant attention from the industry and fans.
HYBE, aspiring a multi-label system, respects the independence and autonomy of each label. Accordingly, NewJeans’ comeback schedule will continue without change, decided by Adore itself. Adore had already announced last month NewJeans’ comeback and global expansion plans, according to which NewJeans is set to release a double single “How Sweet” in Korea on May 24. Furthermore, on June 21, they plan to officially debut in Japan with “Supernatural” and hold a fan meeting at Tokyo Dome the same month.
The reason NewJeans’ comeback is garnering attention is not only due to musical expectations but also because of the conflict between Adore’s executives and HYBE, the parent company. Adore, established by Min Hee Jin in 2021 under HYBE, is predominantly owned by HYBE, with the remainder held by Adore’s executives. The conflict escalated when HYBE initiated an audit of Adore’s executives, during which allegations of an attempt by Min Hee Jin to take over the company were raised. However, Min’s side denied these claims, arguing that the attempt to dismiss her was based on accusations that another rookie girl group under HYBE, ILLIT, had copied NewJeans’ concept.
Amidst industry interest and speculation regarding NewJeans’ comeback, HYBE’s recent statement has clarified that there will be no changes to their comeback schedule. This incident will remain an important case within the Korean entertainment industry concerning label tensions and artist management, with both fans and the industry keenly observing the impact on NewJeans’ comeback.
The future course of the conflict between Adore and HYBE, and whether NewJeans’ comeback can succeed despite these internal issues, will be revealed in time. HYBE, Adore, and NewJeans will undoubtedly continue to be significant topics of interest.
