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Min Hee Jin’s Outfit From Her Second Press Conference Sells Out

Is there a Min Hee Jin effect in town?

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

On May 31, KST, ADOR CEO Min Hee Jin held her second emergency press conference since her public fallout with HYBE.

Min Hee Jin | The Korea Herald

Min’s second press meet happened after the court ruled in her favor for an injunction she filed against HYBE to restrict them from exercising their shareholder rights and dismiss her from her position. In contrast to her first press meet, where she appeared disheveled, this time, the ADOR CEO donned a bright outfit, matching her overall cheerier mood.

The main focus of her outfit was a yellow cardigan by the Japanese brand Perverze. It was one of their 2022 F/W items, retailing for about ₩550,000 KRW (about $398 USD). After her press conference, the cardigan sold out on most online retail platforms. Only a few overseas sites have the item available at a slightly lower price.

The cardigan also appeared on reselling platforms, with one user listing it for a whopping ₩1.20 million KRW (about $868 USD).

| Bungae Market

This is not the first time Min Hee Jin’s outfit has become a huge public interest in South Korea. Despite appearing in a much simpler look the last time, the ADOR CEO’s shirt had sold out completely. You can read more about it here.

HYBE vs. ADOR CEO Min Hee Jin

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