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May Actor Brand Reputation Rankings Announced


The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between April 28 and May 28.

Ma Dong Seok, whose latest blockbuster “The Roundup: Punishment” is currently on track to becoming the biggest box office hit of 2024, topped this month’s list with a brand reputation index of 22,328,245.

Byeon Woo Seok, whose popularity has recently skyrocketed due to his starring turn in the hit drama “Lovely Runner,” took second place with a brand reputation index of 14,359,529.

Kim Soo Hyun came in third place with a brand reputation index of 14,045,842, while his “Queen of Tears” co-star Kim Ji Won ranked fifth with a brand reputation index of 9,766,442.

Finally, “The Roundup: Punishment” star Park Ji Hwan took fourth place for May with a brand reputation index of 9,788,806.

Check out the top 30 for this month below!

  1. Ma Dong Seok
  2. Byeon Woo Seok
  3. Kim Soo Hyun
  4. Park Ji Hwan
  5. Kim Ji Won
  6. Kim Hye Yoon
  7. Kim Moo Yeol
  8. Park Sung Hoon
  9. Kang Dong Won
  10. Lee Joo Bin
  11. Son Suk Ku
  12. Song Geon Hee
  13. Chun Woo Hee
  14. Jang Ki Yong
  15. Lee Do Hyun
  16. Go Youn Jung
  17. Kim Go Eun
  18. Lee Je Hoon
  19. Byun Yo Han
  20. Wi Ha Joon
  21. Seo Eun Soo
  22. Lee Joon Hyuk
  23. Lee Dong Hwi
  24. Gong Yoo
  25. Jung Ryeo Won
  26. Lee Joon
  27. Song Joong Ki
  28. Hwang Jung Min
  29. Ryu Jun Yeol
  30. Shin Hye Sun

Binge-watch all of “Lovely Runner” with subtitles on Viki below:

Watch Now

Or watch Ma Dong Seok in “The Roundup” below!

Watch Now

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