elrow, the famed party series from Spain, turned Chicago’s Radius into an unbridled playground of dance music surrealism over Thanksgiving weekend.
Imagine Cirque du Soleil meets electronic music, and you’re still only halfway to understanding the sensory overload that defines elrow’s events. Just a year after debuting their “Dance with the Serpent” theme in late-2023, the brand is presently touring stateside their new “Hallucinarium” theme, a concept that plunges partygoers into a sacred dreamscape of geometry and psychedelia.
The air shimmered with a kaleidoscope of neon hues and confetti, a vibrant explosion of joy that felt plucked from the dreams of an interdimensional traveler.
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Radius served as the perfect canvas for the brand’s two-day takeover. The nearly 5,000-capacity, 55,000-square foot venue has rapidly become a cornerstone of the city’s thriving house music scene, and its towering architecture amplified the surrealism of elrow’s expansive production.
Known for its theatrics, elrow delivered a jaw-dropping spectacle on opening night that included neon stilt-walkers and costumed performers dressed as mushrooms and butterflies. And of course their beloved chicken mascot, Rowgelia, who hyped up revelers throughout the night with lovable antics like surfing the crowd on a wobbly raft and taking to the DJ booth to proudly let the elrow flag fly.
The night’s curated lineup was equally magnetic. Aluna and Coco & Breezy brought smooth grooves to the decks, enhanced by the former’s live vocals that added a soulful dimension. The came Toni Varga, an elrow veteran and staple of the brand since its formative years in Barcelona.
Keeping the momentum going, Walker & Royce went b2b with VNSSA to close out the night on a high, performing their infectious collaboration “I Don’t Remember” off the former’s latest album, No Big Deal.
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Each set was a journey accentuated by elrow’s characteristically thunderous confetti cannons erupting nearly every hour, showering the crowd in a colorful downpour. The party was a celebration of the uninhibited, a collective moment of escapist wonder as thousands danced with reckless abandon, their costumes and smiles reflecting the vibrant chaos around them.
elrow’s Hallucinarium is not simply the debut of another theme, but a decisive new chapter of expansion as the brand’s image continues to evolve all while continuing to captivate global audiences worldwide. Having hosted over 150 events in 67 cities across 26 countries thus far, elrow’s recognition of their ability to deliver consistently memorable experiences remains unmatched.
As the Hallucinarium tour continues its journey stateside, it’s set to take over Factory Town at Art Basel in Miami on December 8th. For fans of surrealism, house music and pure escapism, it’s an experience not to be missed. Tickets are on sale now.
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