The Lumière Movie Pageant’s Worldwide Traditional Movie Market (MIFC) marks its twelfth version with a wide-ranging program that examines the newest restorations from NBCUniversal and main French distributors and tackles among the heritage cinema sector’s most urgent points.
Working Oct. 15-18, the MIFC this yr explores alternatives for the DVD and Blu-ray market and film theaters, the rising position of synthetic intelligence (AI), the influence of Jean-Jacques Annaud’s 1986 basic “The Identify of the Rose” and the heritage sector of Lithuania, this yr’s nation of honor.
Talking to Selection, Gérald Duchaussoy, who oversees programming and coordination on the MIFC, stated it was notably essential to take a look at the U.S. market to determine tendencies within the sector, each amongst streaming platforms and film theaters.
Duchaussoy will reasonable a dialogue with Cassandra Moore, vp of mastering and archive at NBCUniversal.
“It was essential for us to have the ability to welcome Cassandra, who’s very obsessed with what she does and about preserving all these masterpieces that they’ve at Common.”
Among the many movies sure to be mentioned will likely be Steven Spielberg’s “The Sugarland Specific,” which returned to the Cannes Movie Pageant this yr, marking its fiftieth anniversary with a 4K restoration. The movie, which stars Goldie Hawn and William Atherton, received greatest screenplay in Cannes in 1974 however Spielberg was pressured to skip the pageant as a result of he was in the course of capturing “Jaws,” Duchaussoy famous.
Additionally current will likely be representatives from Park Circus, which just lately launched a brand new 4K restoration of Charles Vidor’s “Gilda,” starring Rita Hayworth, which likewise screened this yr in Cannes.
As well as, the MIFC is presenting the newest releases from French distributors in two separate showcases.
The Catalogue Holders’ Premiere Presentation will embrace titles from Gaumont, Cinématographique Lyre, Studiocanal, TF1 Studio, Les Movies du Jeudi, Pathé Movies, and Minerva Footage, whereas the Distributors’ Premium Showcase for Exhibitors will provide the newest restorations from ADRC, Carlotta Movies, Les Acacias, Malavida, Solaris Distribution, and Tamasa Distribution.
The 4K restoration of “The Identify of the Rose,” starring Sean Connery, will function a case examine for cataloguers and distributors. The movie, which closed final yr’s Lumière Pageant, bought some 42,000 admissions upon its re-release in France.
“It’s nonetheless very spectacular to see that there’s a robust need to go see the movie,” Duchaussoy stated.
The case examine on “The Identify of the Rose” brings collectively Les Acacias managing director Jean-Fabrice Janaudy, Hugues Peysson, head of L’atelier d’pictures, and Pierre Olivier, catalogue and video director at TF1 Studio, to debate their technique and collaboration on the movie’s re-release.
Analyzing alternatives for heritage programming within the exhibition sector, together with methods and levers for elevated publicity, will likely be a spherical desk dialogue that may function Christian Bräuer, president of the Worldwide Confederation of Artwork Cinemas (CICAE); Laure Houlgatte, CEO of the Worldwide Union of Cinemas (UNIC); Guillaume Bachy, president of the French affiliation of arthouse cinemas (AFCAE); Nadège Lauzzana, head of the Company for the Regional Growth of Cinema (ADRC); and Richard Patry, head of the Nationwide Federation of French Cinemas (FNCF).
Additionally in focus is the rising use of AI in restoring movies and TV productions. Representatives of France’s Nationwide Audiovisual Institute (INA) will likely be available to debate instruments developed by the INA to advertise its audiovisual heritage. A second spherical desk will discover the authorized and regulatory framework surrounding using AI within the sector, each in France and internationally.
“It’s what’s within the minds of all of the professionals we’re in touch with on a regular basis,” stated Duchaussoy. Labs are more and more utilizing AI to speed up and facilitate restoration work at decrease prices, he added.
Discussions will concentrate on the rising use of the expertise and its authorized implications, notably throughout Europe, and the way it’s dealt with in licensing agreements and amongst rights holders, which differs from nation to nation.
As a part of its concentrate on Lithuania, the MIFC will display screen Algirdas Araminas’ 1980 fantasy youngsters’s movie “Andrius” and Algirdas Dausa and Almantas Grikevičius’ 1968 World Struggle II drama “Jausmai” (“Emotions”).
The market is not only concentrating on the trade but additionally opening as much as most of the people and a youthful era of cinephiles.
Whereas the MIFC formally kicks off on Oct. 15, it’ll have its annual DVD Publishers’ Honest on Sunday, Oct. 13. Open to all, the DVD and Blu-ray honest has turn into an viewers favourite on the Lumière Movie Pageant, a lot in order that the variety of firms participating is rising.
A convention through the honest will embrace a dialogue with Manuel Chiche, chairman of The Jokers Movies, and Vincent Paul-Boncour, director and co-founder of Carlotta Movies, two of the main video publishers that will likely be presenting their newest releases on the occasion.
Organizers this yr are additionally reaching out to a youthful era of cinephiles by providing particular accreditations for college kids in an additional effort to interact with the group.
“In the identical spirit as the businesses working in our area of interest enterprise, we are able to inform that for all these younger college students, there’s a want for them to go see and comply with the information of the basic movie market,” Duchaussoy famous. “We might inform that there was a need for some college students to go to the market and for us to welcome them.”
The scholars additionally “rejuvenate the market,” he added.
The initiative has proved so profitable that the MIFC may even be welcoming college students from different European international locations, together with Romania and Greece.
General, the MIFC has seen the variety of accredited members rise from 490 in 2023 to 575 this yr, whereas the variety of exhibitors has doubled from 40 to 80.
“We labored rather a lot to deliver the exhibitors to the market,” stated Duchaussoy. “There was a powerful need as a result of in France we’ve got a really dynamic exhibition system just about all over the place. That’s at all times been on the core of what we’ve been engaged on.”
A complete of 70 firms listed as patrons may even be attending the market.
