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April Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from March 16 to April 16.

Son Suk Ku rose to the top of this month’s list with a brand reputation index of 5,796,780 for April. High-ranking phrases in his keyword analysis included “Troll Factory,” “YouTube,” and “advertisement model,” while his highest-ranking related terms included “cool,” “charming,” and “gentle.” Son Suk Ku’s positivity-negativity analysis also revealed a score of 92.98 percent positive reactions.

Meanwhile, Ma Dong Seok held onto his spot at second place with a brand reputation index of 4,394,691.

Choi Min Sik came in third with a brand reputation index of 3,021,791, while Park Ji Hwan followed close behind in fourth with a score of 2,846,725.

Finally, Lee Byung Hun rounded out the top five for April with a brand reputation index of 2,740,057.

Check out the top 30 for this month below!

  1. Son Suk Ku
  2. Ma Dong Seok
  3. Choi Min Sik
  4. Park Ji Hwan
  5. Lee Byung Hun
  6. Im Siwan
  7. Kim Hye Soo
  8. Song Joong Ki
  9. Lee Jung Jae
  10. Hyun Bin
  11. Jo Jung Suk
  12. Gong Hyo Jin
  13. Honey Lee
  14. Hwang Jung Min
  15. Han Hyo Joo
  16. Jung Ho Yeon
  17. Lee Dong Hwi
  18. Gong Yoo
  19. Kim Tae Ri
  20. Choi Sung Eun
  21. Kang Dong Won
  22. Go Yoon Jung
  23. Go Min Si
  24. Yoo Hae Jin
  25. Lee Yi Kyung
  26. Jo In Sung
  27. Jung Woo Sung
  28. Ra Mi Ran
  29. Park Bo Young
  30. Kim Da Mi

Watch Son Suk Ku and Ma Dong Seok in their hit film “The Roundup” with subtitles on Viki below!

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Top Photo Credit: Xportsnews

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