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July Girl Group Brand Reputation Rankings Announced


The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 14 to July 14.

aespa rose to the top of the list this month with a brand reputation index of 6,189,495, marking a 14.41 percent increase in their score since June. High-ranking phrases in their keyword analysis included “Supernova,” “MY,” and “concert,” while their highest-ranking related terms included “addictive,” “sing along,” and “record.” The group’s positivity-negativity analysis also revealed a score of 91.38 percent positive reactions.

Meanwhile, IVE took second place for July with a brand reputation index of 4,533,636.

TWICE shot to third place after seeing a 85.10 rise in their brand reputation index since last month, bringing their total score for July to 4,253,417.

LE SSERAFIM ranked fourth with a brand reputation index of 4,008,137, marking a 65.29 percent increase in their score since June.

Finally, (G)I-DLE came in at a close fifth with a brand reputation index of 3,960,533, marking a 53.38 percent rise in their score since last month.

Check out the top 30 for this month below!

  1. aespa
  2. IVE
  3. TWICE
  4. LE SSERAFIM
  5. (G)I-DLE
  6. Red Velvet
  7. Apink
  8. OH MY GIRL
  9. Girls’ Generation
  10. ILLIT
  11. BABYMONSTER
  12. tripleS
  13. ITZY
  14. cignature
  15. MAMAMOO
  16. BLACKPINK
  17. STAYC
  18. KISS OF LIFE
  19. LOONA
  20. Girl’s Day
  21. NewJeans
  22. fromis_9
  23. APRIL
  24. woo!ah!
  25. Kep1er
  26. H1-KEY
  27. EXID
  28. Dreamcatcher
  29. Candy Shop
  30. NMIXX

Watch aespa’s variety show “aespa’s Synk Road” with subtitles on Viki below!

Watch Now

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